Hailey Bieber gushes over massive billboard for her new Rhode skincare line in Hollywood

Hailey Bieber got a thrill when she drove past the huge billboard advertising her new skincare line Rhode on Hollywood’s world-famous Sunset Blvd earlier this week.

Plastered on the side of a tall building, the massive promo poster features a closeup of Hailey’s face with Rhode’s Barrier Restore Cream dotted on her cheeks, forehead and chin.

‘hello LA wave if you drive by @rhode on sunset,’ Bieber, 25, wrote to her 45.5 million Instagram fans and followers in a post shared Thursday.

Wow! Hailey Bieber got a thrill when she drove past the huge billboard advertising her new skincare line Rhode on world-famous Sunset Blvd in Hollywood earlier this week 

The billboard photo only shows the in-demand model from the neck up. Her long tresses are pulled back off of her face with a white head band, giving admirers a full view of her products in action.

A video shot from inside a car as it drove past the huge advert made it onto her Instagram Stories by Friday.

Wanting to show off some of Rhode’s standout products, Bieber took to her Instagram to share how she incorporates them into her current beauty routine. 

There she is! Plastered on the side of a tall building, the massive promo poster features a closeup of Hailey's face with Rhode's Barrier Restore Cream dotted on her cheeks, forehead and chin

There she is! Plastered on the side of a tall building, the massive promo poster features a closeup of Hailey’s face with Rhode’s Barrier Restore Cream dotted on her cheeks, forehead and chin 

Beauty routine: Wanting to show off some of Rhode's standout products, Bieber took to her Instagram to share how she incorporates them into her current beauty routine

Beauty routine: Wanting to show off some of Rhode’s standout products, Bieber took to her Instagram to share how she incorporates them into her current beauty routine 

Her go-to products: 'Usually when my skin gets like this I only reach for products that will help calm and heal the skin while keeping bacteria away,' she continued in a follow-up Story post. Staying in promo mode, Bieber proceeded to list off Rhode's Barrier Restore Cream and the sold-out Peptide Glazing Fluid as her go-to products when her skin is flaring up

Her go-to products: ‘Usually when my skin gets like this I only reach for products that will help calm and heal the skin while keeping bacteria away,’ she continued in a follow-up Story post. Staying in promo mode, Bieber proceeded to list off Rhode’s Barrier Restore Cream and the sold-out Peptide Glazing Fluid as her go-to products when her skin is flaring up 

‘For the past week my skin has been a little angry and irritated for I think a few factors: stress, travel, lack of sleep, PMS (premenstrual syndrome), and testing out a new product,’ she wrote alongside a closeup photo of herself highlighting small blemishes on her face.

‘Usually when my skin gets like this I only reach for products that will help calm and heal the skin while keeping bacteria away,’ she continued in a follow-up Story post.

Staying in promo mode, Bieber proceeded to list off Rhode’s Barrier Restore Cream and the sold-out Peptide Glazing Fluid as her go-to products when her skin is flaring up.

She also cite the brand Tower 28’s facial spray and Avene’s Cicalfate Restorative Cream as must-haves.

Bieber also included a five-step Rhode treatment that users of the brand can follow if they’re dealing with skin issues similar to her.

A drive-by: A video shot from inside a car as it drove past the huge advert made it onto Bieber's Instagram Stories by Friday

A drive-by: A video shot from inside a car as it drove past the huge advert made it onto Bieber’s Instagram Stories by Friday

Launch: Bieber launched Rhode, which also happens to be the model's middle name, on June 15

'Thoughtful' skincare: On its website , which includes other photos of Bieber modeling for the company, the products are described as 'a line of curated skincare essentials made with thoughtful intention. Our formulas nourish your skin barrier to instantly give you dewy, delicious skin while improving its look and feel over time'

Launch: Bieber launched Rhode, which also happens to be the model’s middle name, on June 15. On its website , which includes other photos of Bieber modeling for the company, the products are described as ‘a line of curated skincare essentials made with thoughtful intention. Our formulas nourish your skin barrier to instantly give you dewy, delicious skin while improving its look and feel over time’

Bieber launched Rhode, which also happens to be the model’s middle name, on June 15. 

On its website, which includes other photos of Bieber modeling for the company, the products are described as ‘a line of curated skincare essentials made with thoughtful intention. Our formulas nourish your skin barrier to instantly give you dewy, delicious skin while improving its look and feel over time.’

Rhode is also advertised as ‘a new philosophy on skincare’, while the products are described as ‘vegan, cruelty free, gluten-free and dermatologist developed.’ 

Less than two weeks after the launch of Rhode, Bieber and the company were slapped with a trademark infringement lawsuit from a fashion company using the same name that was formed back in 2013.

According to Good Morning America, the plaintiffs claim Bieber offered to purchase the RHODE trademark for clothing four years ago.

Rhode is also advertised as 'a new philosophy on skincare', while the products are described as ' vegan, cruelty free, gluten-free and dermatologist developed'

Rhode is also advertised as ‘a new philosophy on skincare’, while the products are described as ‘ vegan, cruelty free, gluten-free and dermatologist developed’ 

‘Today, we were forced to file a lawsuit against Hailey Bieber and her new skin-care line that launched last week and that is using the brand rhode,’ the co-owners of the nine-year-old, minority-owned Rhode clothing company wrote in a statement.

The co-owners stated that they ‘didn’t want to file this lawsuit,’ but they had to in order to protect against brand confusion.

Co-founders Purna Khatau and Phoebe Vickers, who filed the lawsuit on June 21 in the U.S. District Court for the Southern District of New York, made a point of praising Bieber for creating her own skin-care line.

‘We don’t want to sue Hailey; we want to celebrate her. As fellow women entrepreneurs, we wish her every success,’ they said in a statement.

Bieber has not yet responded to the lawsuit or commented publicly on it, but a source associated with the model claims Hailey and the clothing company both have trademarks for different kinds of business, meaning the clothing company might not have a basis to sue her. 

Lawsuit: Less than two weeks after the launch of Rhode, Bieber and the company were slapped with a trademark infringement lawsuit from a fashion company using the same name that was formed back in 2013. Bieber has not yet responded to the lawsuit or commented publicly on it

Lawsuit: Less than two weeks after the launch of Rhode, Bieber and the company were slapped with a trademark infringement lawsuit from a fashion company using the same name that was formed back in 2013. Bieber has not yet responded to the lawsuit or commented publicly on it

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